Melt a cube of butter an brush onto dough from edge-to-edge. Set leftover butter aside.
Sprinkle a thin layer of white sugar evenly over the dough, then repeat with brown sugar
Sprinkle cinnamon over the top. Use enough to cover all of the dough. It should look brown everywhere.
Starting on one end, roll the dough until the edge is on the bottom of the log.
Using string or fishing line about 18 inches long, slide the string under the roll, crossing at the top to slice the rolls at an inch wide.
Place in a buttered 13 x 9 pan.
If you have time, let rolls raise for 15-20 minutes. Bake at 350 degrees for 25-30 minutes, until tops of the outer rolls are a light golden brown.
Let stand for 10 minutes and lightly brush on remaining melted butter.
Once cooled, frost with cream cheese thick glaze frosting.